WHY do we get out of bed every morning?

What drives us is our passion to invest in the most amazing asset we know, "You".  It is at the core of our belief that when we empower you, the individual, to be the best version of you, both our community and environment benefit.

HOW do we carry out our why?

We create thoughtfully designed products to celebrate the authentic you, embrace community, and positively impact the environment. These 3 core points are mirrored in the products we personalize for you to have a positive impact on your well-being.

WHAT is the end result of our why and how?

3toZEN. It is a sustainable, personalized skincare solution driven by the expertise of our cosmetic chemists and clients.  It is the culmination of what our founder, Sopiea Mitchell, has learned over the span of 25 years as a biotech/cosmetic chemist. Sopiea's experience includes her own personal 30-year struggle with rosacea and adult acne, and in the last 7 years, her ability to understand the advantages and positive effects when clients have their own personalized skincare regimen.


We have learned that one-size-fits-all skincare products are not effective. Each individual is so unique, and factors such as lifestyle, environment, stress levels, and how stressors are addressed affect everyone differently. And what is really exciting is that the science of Epigenetics, the science of how our genes are turned on and off by our environment, is validating that each individual is indeed unique.  In other words, what you eat, where you live, whom you interact with, when you sleep, and how you exercise alters your gene expressions, so you really are a reflection of what you eat and do!

Meet Our Founder

Sopiea Mitchell

Founder & Cosmetic Chemist

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San Francisco Office

210 Post Street, Suite 1119

San Francisco, CA 94108

Alameda Lab

South Shore Shopping Center

2210-A South Shore Center

Alameda, CA 94501

Tel.: 510.748.0491